Thank you for visiting our website. SeaWorld Parks & Entertainment, Inc. and its affiliates
(collectively, "SeaWorld") own and operate this website. This policy tells you how we collect and use
your personal information through our online services.
Who are we?
SeaWorld Parks & Entertainment, Inc. and its affiliates operate theme parks and entertainment
venues throughout the country. This policy applies to websites for each of our SeaWorld theme
parks including SeaWorld Orlando, San Diego, and San Antonio. Our corporate group also
consists of Adventure Island®, Aquatica SeaWorld’s Waterpark™, Busch Gardens®, Discovery Cove®,
Sesame Place®, and Water Country USA®. This policy applies to websites for various locations of
these theme parks, such as Busch Gardens Tampa and Busch Gardens Williamsburg. It also applies to
websites in the following categories:
way your personal information is collected and used through our websites and apps.
What Information Do We Collect from You?
You may browse many sections of our websites without providing any personal information about yourself.
However, if you choose to register for one of our promotions or services, ask us a question through
our Contact Us link, apply for employment with us, purchase a park pass, or engage in certain other
online activities, we must collect certain information from you.
To register on any of our sites that provide a registration portal, such as
, you must complete the registration
process by providing personally identifiable information, such as your name, address, email or
phone number, as well as information relating to what you would like to receive from us. If you
choose to register, you may also be asked to choose a user name and password. Please keep this
information secure. When creating an account on one of our Websites or Apps, you are also asked
to enter your park pass barcode if you are an annual passport holder. If you choose to register,
you have the right to unsubscribe at any time by contacting us through one of the contact options
provided below (email, letter, or telephone). Please give us a reasonable amount of time to
process your unsubscribe request.
If you place an order through our websites or apps, such as an order for a ticket or season pass
to one of our theme parks, we must obtain information from you relating to the order, including
your contact information, payment information such as credit card number, billing and shipping
information, order information, drivers license number, login information, preferences, user
information, information about travel companions, and health information. This information is used
for billing purposes, to fill and confirm customer orders, and to establish your season pass account
which may include information about you that we may need to access should there be an emergency at
one of our parks. The information may be used to contact you to confirm orders or in the event that
we have trouble processing your order for a pass, newsletter or catalogue. Consistent with applicable
laws and requirements, we retain order information to better serve you on future purchases, and may
use your information to contact you in connection with other SeaWorld services that we believe may be
of interest to you. We also share this information with third party services in order to process your payments.
If you apply for a job with SeaWorld or its affiliates through our websites, the information collected
will include your qualifications for the position, your education, applicable licenses or
certifications, prior job history, references, and any other information that you choose to include
about yourself. If you are accepted for employment, we will, of course, necessarily collect other
relevant information from you and include it with that collected during the application process,
and include it in your personnel file. The information that will be collected for purposes of your
employment includes your Social Security number. That information and other employee personal
information are protected in accordance with SeaWorld’s internal policies.
If you choose to sign-up for our newsletter online or through one of our apps, just submit certain
basic information during the registration process. This information may include your name, email address,
and a confirmation that you are over 13 years old. This information is used to send the newsletter
electronically, and to ensure that we can provide you with appropriate customer service and respond
to your inquiries.
Occasionally, we may invite you to participate in a survey or poll such as providing feedback on our
website site content, theme parks, services, or products. Your responses will be anonymous unless you
choose to provide your contact details so that we can provide you with additional information
regarding the survey or poll.
For any information that we collect through our sites, SeaWorld becomes the owner of that data.
We may engage third party services such as OpinionLab to collect feedback from you about your experience
on our website. When you click on a feedback link, sometimes called a collection link, you are sharing
information with both us and the third party feedback service. This may include your ratings of our
website content, specific questions about our parks and services, and your comments and suggestions.
You have the option of also including your email address. Such feedback is collected by the third party
service and is provided to us for our internal use in analyzing customer use of our website and improving
our parks, services and websites. We may also use your email address to contact you if you have a
specific question or issue.
Cookies and Other Anonymous Web Tracking Techniques
Like most websites, we use "cookies" on our websites to help us serve you better on future visits,
and to help us analyze web traffic for our site, validate sessions, authenticate content of forms you
fill out, and evaluate and improve the content or functions of our site. A cookie is a small text file
which is sent by a website, accepted by a web browser, and then placed on your hard drive. The
information collected from cookies sent by SeaWorld and approved third parties assisting us with our
websites lets us know that you visited our sites in the past and helps you avoid having to re-enter
information on each visit in order to use some of our products or services. Cookies also help us analyze
use of our site, and better aggregate useful information when site users provide feedback about our sites
or parks. You can always set your browser to refuse all cookies from this and other websites that you
may visit. This will provide you with more control over the acceptance of cookies on your hard drive.
However, it is possible that some portions of our websites will not function properly or may perform more
slowly if you choose to reject cookies. By using our websites and not disabling cookies, you consent to
allowing their use for the described purposes. Remember also that disabling cookies is browser specific.
If you log on using Internet Explorer, you must also disable cookies in Safari if you use that browser at
a different time. We may also collect information about your method of access such as your operating system
(Windows 7, Windows 8, Mac, Linux, etc.) and your browser (Internet Explorer, Google Chrome, Safari, etc).
When you visit one of our websites, we may automatically collect certain information from your computer
or mobile device, such as the type of computer operating system (e.g., Windows XP or Mac OS), your IP
address, the web browser (e.g., Internet Explorer, Safari, Chrome and Firefox), UDID (for mobile devices),
information about the websites visited before and after visiting our website, the web pages and
advertisements viewed and links clicked on within our sites, interactions with e-mail messages sent
by our websites or companies (e.g., links clicked on and whether the messages were opened or forwarded),
information collected through the use of unique identifiers such as cookie, information regarding the
Internet service provider, and other standard server log information.
We may employ over time various different advertising or remarketing services that serve you targeted
advertisements to make your online experience more focused to your interests. These services collect
data through the DoubleClick cookie and through our implementation of Google Analytics and AdWords.
These tools and technologies collect and analyze certain types of information, including cookies,
IP addresses, device and software identifiers, referring and exit URLs, onsite behavior and usage
information, feature use metrics and statistics, usage and purchase history, MAC Address, mobile
unique device ID, and other similar information.
We use the following Google Analytics features:
- Display Advertising
- Google Display Network Impression Reporting
- DoubleClick Campaign Manager
- Demographics and Interest Reporting
You may opt-out of these interest-based ads on Google ads using Google's
You may also opt-out of other Google Analytics features using the Google Analytics Opt-out Browser Add-on
Remarketing allows us to serve you with an advertisement when you visit other websites after
having visited one of our websites. This means that websites that are not controlled by us,
including Google, will show our ads when you visit their websites. It also means that other
advertisers, including Google, will show their advertisements on our website. You may opt-out
of remarketing using Ads Settings
or at the Network Advertising Initiative's opt-out page
We will not run interest-based advertising campaigns that collect personally identifiable information
(PII) including, but not limited to, email addresses, telephone numbers and credit card numbers.
We will not use or associate personally identifiable information with remarketing lists, cookies,
data feeds or other anonymous identifiers. We will not use or associate targeting information,
such as demographics or location, with any personally identifiable information collected from the ad
or its landing page(s).
Social Platform Registrations and Social Media Plugins
Some of the SeaWorld websites permit you to use a third party social networking platform, such as
Facebook, Pinterest, and Twitter. This includes use of social media plugins such as Facebook "Like",
Tweet, and Pinterest "Pin," buttons, etc., and links to services such as YouTube and Flickr. When you
use these social networking platforms and plugins, your username and password for the services and other
information available about you or collected from you on these services may be shared with us. Some
plugins allow you to post specific content from our websites. For example, on the Antarctica® website,
we use a Reach Buddy plugin to enable you to share your penguin type from the penguin quiz on your Facebook
wall. When you take the quiz, a pop up appears that asks you for your Facebook account name and password.
Although that information is not collected by SeaWorld, it is collected and used by Facebook for log in
purposes through the Reach Buddy app. Please remember that when you enter your Facebook account name
and password into social media apps like Reach Buddy (sometimes called sapplets), you are giving the app
permission to post to your Facebook wall on your behalf.
When you use social networking platforms and plugins, you share your information with them and their
collect information about you, including your activity on the SeaWorld websites, and they may notify your
connections on the social networking platform about your use of the SeaWorld websites. Such services
may allow your activity to be monitored across multiple websites for purposes of delivering more targeted advertising. Please note that their privacy policies may apply and we encourage you to read them. We may add new social networking plugins and buttons to our websites from time to time.
for Antarctica: Empire of the Penguin®, the SeaWorld Parks app, the Busch Gardens app, the
Turtle Trek™ app, and the Shark Goes to Doctor app. We may also add additional apps from time to time.
Our theme park related apps use GPS data to determine your location to provide you with better information
about our parks and locations within our parks.
Our apps also give you the ability to purchase tickets and season passes. Apps that include this feature
collect the information listed above under "Ordering" for the purpose of processing your request for a pass.
We use a third party service to process your purchase. When you download an app from iTunes, the Google
Play Store or another third party service, you are typically sharing contact information, CC information,
billing information, login information and device information with that third party service if you are
the account holder. This information may be used to facilitate your purchase and download of the app from
facilitate your purchase of a park pass or product from SeaWorld. However, this information is not
collected by SeaWorld or the app itself.
Some of our apps, like the app for Antarctica: Empire of the Penguin®, allow you to create video or
other media content and to share it with others through email or social networks such as Facebook
and Twitter. When you share your videos with other people, they may share your video with others
including your image and anything you say or include in the video. You should consider that any
video content you create using our apps may be made public.
Using and Sharing Information Collected
SeaWorld may share your information within the SeaWorld group of companies as well as with third parties
that assist us with our websites, advertising, contests and sweepstakes, such as in providing the services
that you requested, or for the purposes of improving our marketing or administration. This includes companies
that provide analytics to us about use of our website, so that we can evaluate use of our websites and
continue to improve our website content.
Our U.S. websites are intended for residents of the U.S. If you happen to live in another country yet
use our U.S. websites, any data collected about you with respect to your use of our websites will be
transferred to the U.S. As such, please note that there may be different standards that apply to how
your data may be used and protected than the standards in place in your country. Nevertheless, SeaWorld
has put in place safeguards to ensure that your data is safeguarded and protected irrespective of the
country you live in. This includes obtaining written assurances from third parties assisting SeaWorld
with its website or given access to your data, which require them to adopt standards that ensure an
equivalent level of protection for your data as that adopted by SeaWorld.
Except as provided below in "Promotions and Third Parties," SeaWorld does not share or sell any personal
information that you provide to us through our website for any separate use by any third party. However,
from time to time, we may provide aggregate (statistical) information about our customers, sales, online
traffic patterns and related information to reputable third parties who help us improve our business and
services, but these statistics do not include any personally identifying information.
In the event that we sell, assign, or transfer all or part of the SeaWorld business, we may transfer
your personal information to the buyer. However, the buyer, assignee, or transferee will be required to
Custom Audience Targeting
When you subscribe to any SeaWorld email or newsletter list, you expressly give us permission to provide
your email address to Facebook for use solely in connection with its Custom Audience Targeting program.
Facebook will match your email address to its database and will display advertisements for SeaWorld
parks and services on your Facebook portal. If you do not wish to see such targeted advertisements,
please unsubscribe from our email or newsletter lists using the instructions on our emails and on our websites.
Promotions and Third Parties
From time to time, SeaWorld may run promotions offering our customers special deals, coupons, discounts,
chances to win contests, and other prizes. These promotions may involve third parties. In order to
participate in these promotions, SeaWorld may require certain basic information about you, such as your
name, email address, physical address, and date of birth. This and other required information may be
stored by SeaWorld in order to help us better understand how we can design and market our products for
you and others. This information may also be shared with any relevant third-party promotional partners
involved in the specific promotion for which you choose to sign-up. In addition, certain third parties
may use your information to contact you in order to provide you with more information about their company
and with further opportunities to make additional purchases. Please remember that SeaWorld cannot be
responsible for the information which you choose to disclose to third parties.
Your California Privacy Rights
California Civil Code Section 1798.83 permits our visitors who are California residents to request
certain information regarding our disclosure of personal information to third parties for their direct
marketing purposes. To make such a request, please send an email to
, or write to
us at: SeaWorld headquarters, PO Box 690129, Orlando, FL 32869, ATTN: SeaWorld.com Privacy.
Do Not Track (DNT) is a privacy preference that users can set in their web browsers. While the United
States Federal Trade Commission has endorsed DNT, our website does not support DNT codes. However,
except in the case of analytics cookies, remarketing and other features of Google Display Advertising
described above, our website limits tracking to the internal uses described above. Except in the case
of analytics cookies, remarketing and other features of Google Display Advertising described above,
our website does not track your use across multiple websites other than the affiliated websites
included within this policy, however, other websites to which we link may. Please review their privacy
policies to understand how you may be tracked.
Safeguarding Your Information
We follow applicable laws and requirements to protect your information. SeaWorld uses physical,
electronic, and administrative safeguards designed to protect your personal information from loss,
misuse, alteration, theft, unauthorized access, or unauthorized disclosure. We evaluate these
safeguards on an ongoing basis to help minimize risks from new security threats as they become known.
However, as is the case with all websites, we unfortunately are not able to guarantee 100% security for
data collected through our public websites. We use SSL encryption on payment portals within our websites,
however, unless specifically designated on our website, we do not use encryption.
Our Commitment to Children's Privacy
The SeaWorld Kids website and some individual child oriented websites are subject to a separate Terms
SeaWorld does not market any of its products online for children under the age of 13, nor does SeaWorld
design its online applications, advertisements and other features to attract an audience of children
under the age of 13. Although certain pages within the website may reference "kids," "children," or
"students," SeaWorld strictly intends for such portions of the website to be used only by adults
(such as parents and teachers) or children of the age 13 or older. SeaWorld adheres to the Children's
Online Privacy Protection Act and does not knowingly register or otherwise collect personally identifiable
information from any child under the age of 13 without the prior verifiable consent of the child's
parent or guardian. However, we are allowed to collect personal information from a child for the one-time
purpose of responding to an inquiry, answering an email, or seeking Verifiable Parental Consent at the
request of the child under the age of 13.
SeaWorld does not sell or share information obtained from minors with any third parties for their own use.
The third parties who may have access are those assisting us with or co-sponsoring our website fulfillments,
such as for purposes of filling orders or processing payments. We do not share a child's information
with blogs or other sites where the information would be publically accessible. We may collect limited
information for a one time contact, such as verifying your birth date for the Florida Fun Card activation.
In such a situation, we do not keep the information nor disclose it or use it for any other purpose.
If SeaWorld should inadvertently collect information from a child under the age of 13, we delete that
information, except to the extent needed to seek Verifiable Parental Consent from the minor's parent
or legal guardian. When Verifiable Parental Consent is obtained, we collect only that personal information
from a minor that is relevant to the registration or purchase. We protect the information with security
safeguards and confidentiality measures that are commensurate with the sensitivity of the information.
Parents or legal guardians have the right to review their child's personal information, delete it,
or withdraw permission to allow further collection or use of that information.
Parental Submission of Personal Information of Children
While SeaWorld does not collect information directly from children, we do allow parents to submit certain
limited information about their children on the SeaWorld Parents website at
SeaWorld allows parents to sign up for email mailing lists that may contain information and activities
that are useful for children. Emails subscribed to from the SeaWorld Parents page are sent directly to
the parent and it is up to the parent to share with their children. Children may subscribe to emails
directly on the SeaWorld Kids websites using the provided link under a limited exception to the verifiable
parental consent requirement. This link requires the child to submit both the child's and the parent's
email address. We then send an email to the parent who has an opportunity to opt-out of the newsletter
for their child.
SeaWorld also allows parents to link to or embed pictures and videos of their children under the age
of 13 from social media websites such as Facebook, Instagram and YouTube to SeaWorld. These pictures
and videos are collected on the applicable social networking site and are subject to their privacy
When you share photographs and videos of your children with other people, they may share your photographs
and video with others including your image and anything you say or include in the video. Photos and
videos submitted to a social networking service may be used in the following ways:
- Featured in a slideshow on the website
- Featured in a video on the website
- Shared on social media (Facebook, Instagram or YouTube)
At any time, parents can request that photographs and videos of their children under the age of 13
of Children." A parent can contact our customer service department either to request a takedown
Parents should allow for a reasonable period of time for a takedown to take effect.
Update, Modify or Correct Your Information
SeaWorld takes reasonable steps to ensure that your personal data is accurate and up-to-date for the
purposes for which it was collected. We encourage you to contact us to update or correct your information
if it changes or if you believe that any information that we have collected about you is inaccurate.
Consistent with legal requirements and limitations, SeaWorld also permits you to obtain a copy of personal
information that we hold about you. To do so, please email us at
, or write to us at:
SeaWorld headquarters, PO Box 690129, Orlando, FL 32869, ATTN: SeaWorld.com.
Please note that we will likely require additional information from you in order to honor the request,
such as to ensure proper authentication or to verify the SeaWorld company to which the information was provided.
Right to Unsubscribe
You have the right to unsubscribe from any services that we offer, if you no longer want to participate.
To do so, please use our Contact Us link on this site for additional information, or email us at
. Please note that if you already have
requested products or services when you decide to withdraw consent, it may take a short period of time
for us to update your preferences and ensure that we honor your request.
Links to Other Websites
Our websites may contain links to sites operated, controlled, and maintained by independent third parties.
We do not control the use of information you may provide to such third parties. If you access other
websites using the links provided in our websites, the operators of the third-party sites may collect
information from you which will then be used by them in accordance with their own privacy policies,
not ours. Those policies may differ from ours. It is your responsibility to familiarize yourself
with privacy policies on this website and other websites.
As we continue to provide additional services and as the privacy laws and regulations evolve, it may
be necessary to revise or update this Policy. We encourage you to review this Policy from time to time,
as you return to our site, so that you are familiar with any changes. Please note that we use personal
If you have any questions, please email us at [email protected]
or write to us at: SeaWorld Headquarters, PO Box 690129, Orlando, FL 32869, ATTN: SeaWorld.com or call
us at: (888) 800-5447.
Updated: June, 2014
© 2014 SeaWorld Park and Entertainment
All Rights Reserved.